Fired Over “Offensive” Comments to the Cleaner, Car Dealership Mogul Sues His Own Company for $500 Million

Fired Over “Offensive” Comments to the Cleaner, Car Dealership Mogul Sues His Own Company for 0 Million

Image Credit: peterwaddell/Instagram.

A high stakes corporate battle is unfolding in the United Kingdom as used car magnate Peter Waddell fights to reclaim control of the automotive empire he built from nothing.

The founder of Big Motoring World has launched legal action in London’s High Court, alleging that his removal as chief executive was the product of a calculated effort by private equity backers to sideline him and seize control.

Waddell’s life story has long been central to the brand’s identity. Raised in care in Scotland and homeless as a teenager in Glasgow, he eventually moved south, drove a taxi in London, and began selling cars from a modest base in Kent.

 

Over three decades he transformed Big Motoring World into Britain’s second largest used car supermarket chain, selling roughly 60,000 vehicles annually. By 2022, the company employed about 600 staff and reported annual turnover exceeding £370 million (approximately $503 million).

That same year, Waddell sold a one third stake in the business to private equity firm Freshstream for £72 million (roughly $98 million). The deal included contractual rights that allowed the investor to step in under certain circumstances and ultimately acquire the remaining shares.

According to court filings, relations between founder and investor later deteriorated.

In April 2024, following an internal investigation led by independent counsel, Waddell was removed from his roles as director and CEO. The probe concluded that 22 allegations against him were substantiated, including claims of harassment, bullying, and race discrimination.

Among the most controversial allegations was that Waddell referred to people of Asian ethnicity as “Hyundais.” His legal team argued that the remark stemmed from his dyslexia and difficulty pronouncing the word “Hindu” during a story about a friend.

 

They contend there was no derogatory intent and that the exchange had previously been treated as lighthearted.

Another allegation centered on a sexually explicit comment allegedly made to a female cleaner. Waddell has acknowledged trading jokes with the employee and said he does not recall using the specific vulgar phrase cited, though he admits that if he did, he regrets it.

According to his counsel, the cleaner did not report feeling threatened and interpreted the remark as banter.

Freshstream’s legal representatives dispute that characterization. They argue that regardless of intent, the comments were manifestly inappropriate in a professional setting and that no chief executive, particularly one operating in a regulated environment, should speak to employees in that manner.

They maintain that Waddell declined to meaningfully engage in the investigative and disciplinary processes and that his dismissal was lawful and justified.

Waddell is seeking reinstatement, damages of £375,000 (a little over $509,000) for wrongful dismissal, and an order compelling the investor to sell its shares back to him at a discounted fair value.

 

He also claims that the disciplinary process failed to adequately account for his dyslexia, partial deafness, and autistic spectrum disorder, rendering the procedure invalid.

Freshstream counters that medical conditions cannot excuse repeated misconduct and rejects allegations of a conspiracy to strip value from the business. Its representatives say the company’s performance dipped in late 2024 but has since improved, and they deny any asset stripping.

The dispute echoes the case of Travis Kalanick at Uber in the US. In 2017, after an internal investigation into workplace culture and allegations of sexual harassment, Kalanick resigned under pressure from major investors.

The episode underscored how misconduct findings can trigger swift leadership changes even when founders retain significant ownership stakes.

Like the Uber saga, the Waddell case wades through corporate accountability, governance, and the balance of power between visionary founders and institutional capital.

The High Court hearing continues, with a ruling expected later this year.

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