{"id":20719,"date":"2024-02-18T18:45:17","date_gmt":"2024-02-18T23:45:17","guid":{"rendered":"https:\/\/newssprinters.com\/index.php\/sport\/does-the-pga-tour-have-a-juice-problem-and-will-sunday-solve-it\/18\/02\/2024\/"},"modified":"2024-02-18T18:45:17","modified_gmt":"2024-02-18T23:45:17","slug":"does-the-pga-tour-have-a-juice-problem-and-will-sunday-solve-it","status":"publish","type":"post","link":"https:\/\/newssprinters.com\/index.php\/sport\/does-the-pga-tour-have-a-juice-problem-and-will-sunday-solve-it\/18\/02\/2024\/","title":{"rendered":"Does the PGA Tour have a juice problem, and will Sunday solve it?"},"content":{"rendered":"

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LOS ANGELES \u2014 It was all going to be so perfect. It had stars. It had records. It had one of the most beautiful stages in all of sports in prime time. It was supposed to be the PGA Tour\u2019s big day.<\/p>\n

Two weeks ago up in Pebble Beach, Wyndham Clark shot a third-round 60 to break the historic course\u2019s record and take the lead at the AT&T Pebble Beach Pro-Am. The tour couldn\u2019t have drawn up a better Sunday \u2014 in theory. It was the off week before the Super Bowl, meaning it practically had the sports calendar to itself. It made the tournament a signature event, meaning one of golf\u2019s most iconic venues had all the best players on tour competing. And suddenly it had the reigning U.S. Open champ \u2014 the star of the new season of golf\u2019s Netflix show, \u201cFull Swing\u201d \u2014 Clark going into a Sunday duel with the most exciting young player in the sport, Ludvig \u00c5berg.<\/p>\n

And it simply never happened.<\/p>\n

Instead, extreme weather halted play Sunday with flooding and knocked down trees all over California. The course took so much water over five days that the tournament couldn\u2019t even be finished Monday. Instead of a thrilling, star-studded prime-time finish with everyone talking about PGA Tour<\/a> golf, the tournament ended with Clark\u2019s Saturday 60 and a whimper.<\/p>\n

This has been a strange six weeks for the tour. It\u2019s in the thick of the best part of its calendar before the majors, and there\u2019s an ongoing discussion about whether the PGA Tour season is lacking juice.<\/p>\n

But it might just have the Sunday it\u2019s been waiting for. At the Genesis Invitational at Riviera Country Club \u2014 which many consider the best non-major on tour \u2014 the final round is setting up to get interesting. It has No. 7 player in the world Patrick Cantlay with a two-shot lead. It has his good friend and No. 5 golfer Xander Schauffele in second, tied with rising star Will Zalatoris back in the mix after missing 2023 due to back surgery. Throw in major-winner Jason Day and Ryder Cupper Harris English four back at an elite course, and this could be the Sunday that brings that juice.<\/p>\n

About that juice, though.<\/p>\n

It\u2019s not really anyone\u2019s fault. It\u2019s not even clear whether it\u2019s true. But something strange has been happening. All six tournaments thus far have been won by a long shot. Literally. They\u2019ve been won by the so-called randoms, the \u201cmules,\u201d as some in the golf world like to refer to them. Chris Kirk. Grayson Murray. Nick Dunlap. Matthieu Pavon. Wyndham Clark. Nick Taylor. All six have entered the tournament at odds of 100-1 or greater. Five of the six entered the week outside of the Official World Golf Ranking top 50. The only winner inside that top 50, Clark, won without a final round.<\/p>\n

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PGA Tour Winners and pre-tournament starting prices to begin 2024:<\/p>\n

Chris Kirk 100\/1 Sentry
Grayson Murray 300\/1 Sony
Nick Dunlap (a) 400\/1 Amex
Matthieu Pavon 150\/1 Farmers
Wyndham Clark 100\/1 AT&T Pebble
Nick Taylor 100\/1 WM Phoenix<\/p>\n

\u2014 Michael Verity (@MichaelVerity) February 12, 2024<\/a><\/p>\n<\/blockquote>\n

\u00a0<\/p>\n

It\u2019s not even been bad. Much of the golf has been exciting. One tournament was won by a 20-year-old amateur who staked his claim as the potential future of the sport. Two have involved heartwarming stories of overcoming adversity. Two have gone to a playoff! And last week in Phoenix turned into national news due to the drunken crowds overrunning security.<\/p>\n

But, for better or worse, this sport has become a business run on bottom lines. As wars go on between leagues and private equity firms buy in and all we hear about is ratings, Player Impact Programs and stars, there\u2019s that debate over whether these results have been a problem.<\/p>\n

To recap: Chris Kirk (100-1) won the signature event The Sentry in a low-scoring battle with stars like Sahith Theegala and Jordan Spieth. It wasn\u2019t the greatest tournament, but Kirk\u2019s win after taking time off to deal with alcoholism and depression was an awesome storyline. A week later was more of the same. Grayson Murray (300-1) also had issues with alcohol and mental health, even facing punishment from the PGA Tour years earlier, and won in a thrilling playoff thanks to two incredible shots in the clutch. These weren\u2019t stars, but most agreed these were really cool finishes.<\/p>\n

Then, at the American Express, which is by no means a big tournament expecting huge fanfare, the 20-year-old defending U.S. Amateur champ Nick Dunlap (400-1) took over the golf world by becoming the first amateur to win a PGA Tour event since Phil Mickelson 33 years earlier. This was gold.<\/p>\n

Next was 31-year-old Frenchman Matthieu Pavon (150-1) winning at Torrey Pines. Then came the weather mess of Pebble Beach with the tour being robbed of its exciting final round, which also led to more of the golf world watching LIV\u2019s final round in Mexico. And last week at the Waste Management Open in Phoenix \u2014 known for its loud, booze-filled atmosphere \u2014 it had a thrilling playoff finish between Nick Taylor and 47-year-old Charley Hoffman. And even that was drowned out by the news of the fans breaking containment and weather delays pushing that exciting finish into the first half of the Super Bowl.<\/p>\n

The tour couldn\u2019t quite get a win.<\/p>\n

A subsection of people turned this into a conversation about LIV departures and a sign the tour wasn\u2019t a great product anymore. This offseason, the PGA Tour lost one major star, Jon Rahm, and another top-20 player, Tyrell Hatton. Losing them stung. No doubt about it. But it\u2019s likely misguided to act like the results of these tournaments were because those two weren\u2019t there. Kirk and Clark beat loaded fields with most of the best players in the world. Even Sony, AmEx and Phoenix all had a good chunk of top-10 and top-20 players. Those players just beat them.<\/p>\n

It\u2019s likely more about the personality component. No matter your thoughts on LIV, it\u2019s at least fair to say it took many of the biggest personas from the PGA Tour. Few are bigger than Mickelson. Brooks Koepka is a star. Bryson DeChambeau is a pariah. Dustin Johnson might not be a huge \u201cpersonality,\u201d but he\u2019s been one of the most talked about golfers for a decade plus. Rahm and Hatton are two hot-blooded, emotional players who bring flair. Cameron Smith is a fishing-loving Aussie with a mullet who was on his way to becoming a bigger star. And everybody has opinions on Patrick Reed.<\/p>\n

Even if you want to criticize the quality of some of these players, the truth is LIV has plenty of the golfers who attract the most eyeballs.<\/p>\n

And though it\u2019s nobody\u2019s fault, the PGA Tour players playing the best aren\u2019t exactly their eyeball winners. As Garrett Morrison of The Fried Egg pointed out, only one of the six winners ranked in the top 20 of the PGA Tour\u2019s Player Impact Program rewarding players for bringing business to the tour (tickets, sponsorships, media consumption and fan engagement). And that one was Clark in a rain-shortened event.<\/p>\n

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If my data collection is right (it might not be?):
\u2013 No one from the 2023 PIP top 10 has done better than third place this season
\u2013 One player in the PIP top 20 (Wyndham Clark) has won, and it was a rain-shortened event<\/p>\n

\u2014 Garrett Morrison (@garrett_TFE) February 17, 2024<\/a><\/p>\n<\/blockquote>\n

The biggest name brands for the tour right now are Rory McIlroy, Jordan Spieth and Tiger Woods. Well, Riviera is just McIlroy\u2019s second event in the United States this year. Spieth is playing solid golf but not quite winning. And Woods is a 48-year-old legend averaging more surgeries per year than top-10s. Then, just to throw gasoline on the market share fire, Woods withdrew from the Genesis, the event he hosts, Friday due to the flu, and Spieth was disqualified Friday for submitting an incorrect scorecard. That\u2019s two huge draws out of the equation.<\/p>\n

Its next wave of young stars like Scottie Scheffler, Viktor Hovland and Collin Morikawa aren\u2019t quite at the publicity level of those names, and even they haven\u2019t quite played to their exceptional levels (yet) this season.<\/p>\n

None of this is actually a problem, really. The tournaments are still good. Many have included cool storylines. Anybody acting like this is a huge issue is probably trying to make it one. But it is a thing. A thing worth keeping an eye on.<\/p>\n

\u201cIt\u2019s important, obviously,\u201d Schauffele said Saturday, \u201cbut I was talking to the CEO of AmEx and he was talking about the ratings when Nick (Dunlap) won. People love the Cinderella story. I\u2019m not sure what the ratings were for Waste Management, but Charley being \u2014 I\u2019m biased, obviously, being from San Diego \u2014 but him being one of the older guys trying to win out here, being a younger crowd. It\u2019s sort of the beautiful thing about the PGA Tour. Anyone can win any week, and there\u2019s a lot of stories that go around.\u201d<\/p>\n

It\u2019s just enough of a thing that it makes this Sunday somewhat important. Riviera is arguably the best course the tour plays at all year. Cantlay and Schauffele are year-in, year-out top-10 players, and Zalatoris is somebody the golf world is pulling for. But even this win of a leaderboard comes with a caveat.<\/p>\n

Cantlay isn\u2019t exactly a popular player. He\u2019s only No. 19 in last year\u2019s PIP rankings and has lost points with the masses at times for accusations of slow play and a heavily reputed report that he didn\u2019t wear a hat at the 2023 Ryder Cup to protest players not being paid for the event. Schauffele is world No. 5 and one of the most consistent players of his era, but his career is primarily known for being consistent without winning many big events. Basically, even the PGA Tour\u2019s big Sunday is coming via some of its more ho-hum stars.<\/p>\n

But here\u2019s where we need to pull away from PIP and popularity. Let\u2019s just talk about golf. This final round is going to be awesome. It\u2019s going to be the best course with the best players and something golf fans should be watching.<\/p>\n

We\u2019re six weeks into an eight-month season. Shut up and enjoy.<\/p>\n

(Photo of Patrick Cantlay: Harry How \/ Getty Images)<\/em><\/p>\n<\/div>\n