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MIDWOOD, Brooklyn (PIX11) \u2014 Beloved businesses in Brooklyn\u2019s \u201cLittle Pakistan\u201d are struggling to stay afloat due to rising costs, raising concerns about the future of the vibrant community hub.<\/p>\n
Nosheen Ahmed, owner of Future Fashion, a cornerstone of the community for over 33 years, shared the challenges they\u2019re facing. \u201cEverything is increasing,\u201d Ahmed said. \u201cSince last year, inflation, shipping prices, everything has jumped up, making it really difficult.\u201d<\/p>\n
Future Fashion is more than just a store; it\u2019s a cultural center, fostering a sense of belonging and connection for the Pakistani community. However, Ahmed explained they\u2019re caught between increasing costs and their commitment to keeping prices reasonable for their customers.<\/p>\n
\u201cEverything is going up \u2013 rent, bills, products \u2013 and we\u2019re trying our best not to burden the customers,\u201d Ahmed said. \u201cIt feels like small businesses are left to fend for themselves.\u201d<\/p>\n
Brownsville Community Culinary Center in need of support amid financial troubles <\/a><\/p>\n These struggles aren\u2019t unique to Future Fashion. Many businesses along Coney Island Avenue are facing similar challenges.<\/p>\n Randy Peers, president of the Brooklyn Chamber of Commerce, acknowledged the broader crisis and offered solutions. He emphasized the need for a comprehensive strategy for small businesses like Ahmed\u2019s to navigate these tough times.<\/p>\n \u201cWe have the small business resource network,\u201d Peers explained. \u201cWe actually have field teams that go out in the communities and connect businesses one-on-one with resources that are available.\u201d<\/p>\n Peers also pointed out that many businesses haven\u2019t yet adapted to the digital age, lacking an online presence and effective digital marketing strategies.<\/p>\n Despite the challenges, the community is rallying around Future Fashion and other struggling businesses, determined to preserve the cultural fabric of Coney Island Avenue.<\/p>\n While facing stress, Ahmed maintains a sense of hope. \u201cIt\u2019s stressful at times,\u201d she shared, \u201cbut faith is a big thing for us, and we believe that whatever you get, God\u2019s going to give you what you\u2019re going to get.\u201d<\/p>\n For the latest news, weather, sports, and streaming video, head to PIX11. <\/a><\/p>\n<\/div>\n