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For decades the effort to revitalize downtown Los Angeles has been tied to arts projects, from the construction of the midcentury modern Music Center in 1964 to the addition of Frank Gehry\u2019s soaring stainless steel Walt Disney Concert Hall in 2003.<\/p>\n
But the pandemic was tough on downtowns and cultural institutions around the country, and Los Angeles has been no exception.<\/p>\n
Its downtown office vacancy rates climbed above 25 percent<\/a>. Storefronts are empty. Homelessness and crime remain concerns. Many arts organizations have yet to recover their prepandemic audiences. And there have been vivid displays of the area\u2019s thwarted ambitions: Graffiti artists covered three abandoned skyscrapers<\/a> just before the Grammy Awards were held across the street at the Crypto.com Arena, and some lights on the acclaimed new Sixth Street Viaduct<\/a> were doused after thieves stole the copper wire.<\/a><\/p>\n<\/div>\n<\/div>\n So it was a major vote of confidence in the area\u2019s continuing promise when the Broad<\/a>, the popular contemporary art museum that opened across the street from Disney Hall in 2015, announced last month that it was about to begin a $100 million expansion<\/a>.<\/p>\n<\/div>\n<\/div>\n And it was very much a continuation of the vision of its founder, Eli Broad, the businessman and philanthropist who played a key role in the effort to create a center of gravity in a famously spread-out city by transforming Grand Avenue into a cultural hub. Broad, who died in 2021<\/a>, helped to establish the Museum of Contemporary Art and get Disney Hall built before opening the Broad to house his own art collection.<\/p>\n \u201cAs Eli said \u2014 and he said this when really almost no one agreed with him \u2014 downtown L.A. is the center and this region needs a cultural center,\u201d said Joanne Heyler,<\/a> the founding director and chief curator of the Broad. \u201cHe was right. At least our experience and our audience proves that point.\u201d<\/p>\n The Broad \u2014 which offers free admission \u2014 says its attendance has recovered to prepandemic levels, as does the Los Angeles Philharmonic, which says it is once again averaging 89 percent attendance.<\/p>\n But other presenters have struggled. Last summer, Center Theater Group suspended productions<\/a> at one of its three stages, the 736-seat Mark Taper Forum at the Music Center complex, citing financial woes.<\/p>\n<\/div>\n<\/div>\n \u201cIt\u2019s no secret that many art institutions critical to the downtown Los Angeles arts ecology are continuing to face hardship,\u201d Hilda L. Solis, the Los Angeles County Supervisor who represents the Grand Avenue stretch of Bunker Hill and the nearby Arts District, said in an email. \u201cBut despite the setbacks, this field is resilient. Artists and organizations in the area are finding ways to pivot in an effort to reconnect with Angelenos.\u201d<\/p>\n They are also working to lure audiences back downtown at a moment when office vacancy is up and hotel occupancy is down. \u201cIt feels a little hollowed out,\u201d said Christopher Koelsch, the president and chief executive of the Los Angeles Opera, adding that \u201cit is much harder to sell our midweek performances than it used to be.\u201d<\/p>\n The opera is projecting that attendance will reach 75 percent of capacity this season, an improvement over the last few years but still down from the 83 percent attendance it had during the last full season before the pandemic.<\/p>\n<\/div>\n<\/div>\n Traffic congestion remains another hurdle to getting people to travel downtown, and some galleries and arts organization have been expanding into other areas to meet people where they are.<\/p>\n The galleries Hauser & Wirth<\/a> and Fran\u00e7ois Ghebaly<\/a>, which have spaces downtown, both recently added locations in West Hollywood. And while the L.A. Dance Project is expanding its downtown studio and performance space, doubling its seating capacity, it also just entered an agreement<\/a> to perform regularly at the Wallis Annenberg Center for the Performing Arts in Beverly Hills.<\/p>\n<\/div>\n<\/div>\n The galleries say that they are not giving up on downtown. \u201cThey both complement each other,\u201d said Stacen Berg, partner and executive director of Hauser & Wirth in Los Angeles, referring to her gallery\u2019s two locations. \u201cWest Hollywood is a more trafficked area \u2014 we have people pop in multiple times to see one show. Downtown serves as a destination. They make their way to come to us.\u201d<\/p>\n Ghebaly said he decided to open another space in West Hollywood to give collectors the convenience of \u201cproximity shopping.\u201d<\/p>\n \u201cThe ideal way of covering a city like Los Angeles is to have several locations,\u201d he said. \u201cThese neighborhoods are essentially different cities, cultures, identities \u2014 like island states in Greece, only instead of being separated by seas, they\u2019re separated by freeways.\u201d<\/p>\n<\/div>\n<\/div>\n Dealers say downtown offers an unusual degree of physical space and creative freedom. \u201cYou simply cannot see these shows anywhere else in L.A. or in New York,\u201d said the dealer Susanne Vielmetter, who in 2019 expanded<\/a> her downtown gallery and closed her Culver City location.<\/p>\n Hauser\u2019s downtown space, a sprawling complex that includes a bookstore and the popular restaurant Manuela, says it drew 4,000 people to its recent opening for Jason Rhoades, Catherine Goodman and RETROaction (part two)<\/a>.<\/p>\n<\/div>\n<\/div>\n Young people who live and work in the Arts District contribute to a liveliness among galleries. \u201cPeople go out downtown,\u201d said Mara McCarthy, the founder of the Box gallery, which presents contemporary art and performances. \u201cThey will go see a show over there and get a beer down here and go get ramen.\u201d<\/p>\n Grand Avenue remains a case study in progress and challenges. Some hope that the recently completed development, Grand L.A.<\/a>, across from Disney Hall \u2014 which was designed by Gehry and includes restaurants, shops, a hotel and residences \u2014 fulfills its promise. Just a few blocks away another hotel, the L.A. Grand Hotel, is being used to house the homeless<\/a>.<\/p>\n \u201cDowntown is stalled,\u201d said Richard Koshalek, a former director of the Museum of Contemporary Art who also led the committee that selected Gehry for Disney Hall. \u201cThere should be a commitment to a visionary plan.\u201d<\/p>\n There have been signs of attention from government officials. <\/p>\n Gov. Gavin Newsom announced<\/a> last month that his administration would push to expedite construction of a $2-billion, 7.6-acre residential and commercial development called Fourth & Central, which bills itself<\/a> as \u201cthe New Gateway to DTLA.\u201d And Mayor Karen Bass of Los Angeles has continued to work to address the homeless crisis<\/a>. And the City Council approved<\/a> nearly $4 million to remove the graffiti on the abandoned skyscrapers and secure the buildings.<\/p>\n Mark Falcone, the founder and chief executive of Continuum Partners, which is developing Fourth & Central, said that \u201cat the moment, there is the perception that there is more risk in L.A. and San Francisco than there was five years ago\u201d but that he remains \u201cvery bullish\u201d on downtown\u2019s prospects.<\/p>\n \u201cWe believe cultural enterprises are the things that give a community more long-term resilience and stability than anything else,\u201d he said.<\/p>\n<\/div>\n<\/div>\n Arts administrators are making plans too. The Mark Taper has begun to offer some programming again (a return<\/a> of Alex Edelman\u2019s one-man show and a Michael Feinstein concert<\/a>) and plans to announce a new season that its artistic director, Snehal Desai<\/a>, says will focus heavily on weekends to accommodate the weakness in weekday attendance.<\/p>\n \u201cThe pandemic accelerated some of the trends that were already going on,\u201d said Rachel S. Moore, the Music Center\u2019s president and chief executive. \u201cPeople are much more selective about what they\u2019re seeing, but things that are super popular are super popular.\u201d<\/p>\n The Broad recently hit the highest daily attendance in its history: 6,200 visitors on March 30. (By way of comparison, the nearby Museum of Contemporary Art said its attendance was 1,985 that day.) \u201cThere was a feeling in the beginning that downtown was in mothballs,\u201d Heyler, its director, said. \u201cWe\u2019ve emerged from that moment fully.\u201d<\/p>\n In another promising development, the Colburn School for music and dance just broke ground on a Gehry-designed expansion<\/a> to its downtown campus that will include a 1,000-seat concert hall.<\/p>\n \u201cThere is a need for a medium-size venue in the heart of the cultural district,\u201d said Sel Kardan, the school\u2019s chief executive and president, adding that he hoped the stage would be used during the upcoming Olympics.<\/p>\n<\/div>\n<\/div>\n And the Los Angeles tourism board has focused its latest \u2014 and largest \u2014 ad campaign<\/a> on art and culture. \u201cMost people don\u2019t know that Los Angeles is now home to the most museums and performing arts venues in the country,\u201d said Adam Burke, the board\u2019s president and chief executive.<\/p>\n A few businesses have recently put down roots downtown, including \u200b\u200bSpotify, which opened<\/a> a sprawling new campus in the Arts District, and Warner Music Group, which moved<\/a> into a new five-story building on Santa Fe Avenue. The Institute of Contemporary Art, Los Angeles, is planning to offer corporate memberships to try to leverage this new crop of executives, Anne Ellegood, the executive director, said, adding that the museum is \u201cthinking a lot about what we can do to bring artists back to the neighborhood.<\/p>\n \u201cEveryone in the cultural sector,\u201d she said, \u201chas to be thinking about how to ensure that artists stay in L.A.\u201d<\/p>\n<\/div>\n<\/div>\n