{"id":26394,"date":"2024-04-12T12:42:17","date_gmt":"2024-04-12T16:42:17","guid":{"rendered":"https:\/\/newssprinters.com\/index.php\/world\/war-or-no-war-ukrainians-arent-giving-up-their-coffee\/12\/04\/2024\/"},"modified":"2024-04-12T12:42:17","modified_gmt":"2024-04-12T16:42:17","slug":"war-or-no-war-ukrainians-arent-giving-up-their-coffee","status":"publish","type":"post","link":"https:\/\/newssprinters.com\/index.php\/world\/war-or-no-war-ukrainians-arent-giving-up-their-coffee\/12\/04\/2024\/","title":{"rendered":"War or No War, Ukrainians Aren\u2019t Giving Up Their Coffee"},"content":{"rendered":"<p>\n<\/p>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">When Russian tanks first rolled into Ukraine more than two years ago, Artem Vradii was sure his business was bound to suffer.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWho would think about coffee in this situation?\u201d thought Mr. Vradii, the co-founder of a Kyiv coffee roastery named <a class=\"css-yywogo\" href=\"https:\/\/madheadscoffee.com\/\" title=\"\" rel=\"noopener\" target=\"_blank\">Mad Heads<\/a>. \u201cNobody would care.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But over the next few days after the invasion began, he started receiving messages from Ukrainian soldiers. One asked for bags of ground coffee because he could not stand the energy drinks supplied by the army. Another simply requested beans: He had taken his own grinder to the front.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cI was really shocked,\u201d Mr. Vradii said in a recent interview at his roastery, a 40-foot-high brick building buzzing with the sound of grinding coffee and filled with the smell of freshly ground beans. \u201cDespite the war, people were still thinking about coffee. They could leave their homes, their habits. But they could not live without coffee.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The soldiers\u2019 requests are just one facet of a little-known cornerstone of the Ukrainian lifestyle today: its vibrant coffee culture.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Over the past decade, coffee shops have proliferated across Ukraine, in cities large and small. That is particularly true in Kyiv, the capital, where small coffee kiosks staffed by trained baristas serving tasty mochas for less than $2 have become a fixture of the streetscape.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Walk into one of Kyiv\u2019s hidden courtyards and there\u2019s a good chance you\u2019ll find a coffee shop with baristas busy perfecting their latte art behind the counter.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Coffee culture has flourished globally \u2014 even <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2023\/09\/23\/world\/europe\/uk-coffee-tea.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">in tea-obsessed Britain<\/a> \u2014 but in Ukraine over the past two years, it has taken on a special meaning as a sign of resilience and defiance.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cEverything will be fine,\u201d said Maria Yevstafieva, an 18-year-old barista who was preparing a latte on a recent morning in a Kyiv coffee shop that had just been damaged by a <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2024\/03\/25\/world\/europe\/moscow-terror-attack-ukraine.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">missile attack<\/a>. The shop\u2019s glass window had been shattered by the blast and had fallen onto the counter, but Ms. Yevstafieva was unfazed.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cHow can they break us?\u201d she is heard saying in a <a class=\"css-yywogo\" href=\"https:\/\/twitter.com\/IAPonomarenko\/status\/1772238508951785849?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1772238508951785849%7Ctwgr%5Ee7245de64cb4cffead5ca31e14259dc46b615d97%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Fworkflowy.com%2F%2F32e8454a5292\" title=\"\" rel=\"noopener\" target=\"_blank\">video<\/a>, referring to the Russian Army. \u201cWe have a strike, we make coffee.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Before the war, Ukraine was one of the fastest-growing coffee markets in Europe, according to the Allegra World Coffee Portal, a research group. In Kyiv, the number of coffee shops continued to grow even after the Russian invasion, reaching some 2,500 shops today, according to Pro-Consulting, a Ukrainian marketing research group.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The <a class=\"css-yywogo\" href=\"https:\/\/grky.org\/\" title=\"\" rel=\"noopener\" target=\"_blank\">Girkiy chain<\/a>, for example, is hard to miss in the capital, with more than 70 coffee shops. Its mint-colored kiosks stand at the foot of centuries-old Orthodox churches and around Kyiv\u2019s main squares.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">On a recent afternoon, Yelyzaveta Holota, an 18-year-old barista, was busy in her kiosk preparing orders. She had been on the job for only four months, but she already had a confident touch: She weighed the ground coffee, tamped it into a portafilter and, after pouring an espresso into a cup, gave it a little swirl to bring out the flavors.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The technique has to be perfect, she said, because the competition is fierce. Six other coffee shops line the street where she works in central Kyiv, including a second one from Girkiy, which means \u201cbitter\u201d in Ukrainian.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Founded in 2015, the chain used to serve low-quality coffee, focusing instead on speed. But in 2020, Oleh Astashev, the founder, visited the Barn in Berlin, a craft coffee institution that roasts its own coffee.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The visit impressed and inspired him. Back in Kyiv, he built his own roastery, bought top-of-the-range Italian coffee machines and started training his baristas.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe changed everything: the name, the service, the products, the quality of the coffee beans, the quality of the water,\u201d he said. \u201cAnybody should be able to drink high-quality coffee.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The chain\u2019s former name was \u201cGorkiy,\u201d or bitter in Russian.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Mr. Astashev\u2019s story reflects how the country\u2019s coffee boom is linked to its broader rapprochement with Europe.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">After <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2014\/02\/19\/world\/europe\/ukraine.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">Ukraine\u2019s revolution on Maidan Square in 2014<\/a>, which toppled a pro-Russian president, the country strengthened its ties to Europe, <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2017\/06\/22\/world\/europe\/ukraine-visa-free-travel.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">including through visa-free entry for its citizens<\/a>. Many Ukrainians traveled west, discovering a coffee culture that had not yet penetrated their borders. Soon enough, they were bringing it back home.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe wanted our coffee shops in Kyiv to be like in Europe,\u201d said Maryna Dobzovolska, 39, who co-founded the <a class=\"css-yywogo\" href=\"https:\/\/www.facebook.com\/rightcoffeebar\/\" title=\"\" rel=\"noopener\" target=\"_blank\">Right Coffee Bar<\/a> with her husband, Oleksii Gurtov, in 2017.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Ask Ukraine\u2019s coffee entrepreneurs about <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2014\/08\/31\/travel\/freuds-city-from-couch-to-cafes.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">Vienna\u2019s famous coffeehouses<\/a> or <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2019\/12\/03\/world\/europe\/italy-coffee-world-heritage.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">Italy\u2019s signature espresso<\/a> and they\u2019ll dismiss them as a \u201cconservative\u201d and \u201cold-fashioned\u201d view of coffee culture.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Their model was cities like Berlin and Stockholm, where a so-called third wave of coffee shops have mushroomed in the past two decades, emphasizing high-quality beans and innovative recipes.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Most recently, Ms. Dobzovolska and Mr. Gurtov have been experimenting with anaerobic coffee, a processing method that involves fermenting coffee in sealed tanks without oxygen, giving the beverage fruity flavors.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cTry it. You\u2019ll love it,\u201d Mr. Gurtov, 49, said as he poured the steaming, purple drink.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Always willing to push the boundaries, Ukrainian baristas have also popularized the \u201cCapuorange\u201d \u2014 a double shot of espresso mixed with fresh orange juice \u2014 now on sale everywhere in Kyiv.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Several foreigners said they were amazed by the quality of the coffee in a country that, since the Soviet era, had consumed mostly instant coffee.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cThis is the best coffee in the world,\u201d said Michael McLaughlin, a 51-year-old American who does volunteer work in Ukraine, as he ordered an Americano on Maidan Square on a recent afternoon.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Some say it\u2019s simply a return to Ukraine\u2019s roots.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Legend has it that the man who opened the first cafe in Vienna in the late 17th century was Jerzy Kulczycki, a soldier born in modern-day Ukraine. He is honored with a life-size statue in Lviv that praises him as the war hero \u201cwho taught Europe to drink coffee.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Volodymyr Efremov, a coffee roaster at Idealist, a major Ukrainian coffee brand, said his goal was now to \u201cpopularize\u201d specialty coffee all around the country.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">In today\u2019s Ukraine, there is perhaps no better way to achieve that goal than with the army. Every month, Idealist and other coffee producers give the military tens of thousands of drip coffee bags \u2014 single-serve, pour-over sachets filled with ground coffee. These are some of the finest products on the Ukrainian coffee market.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">On social networks, soldiers have <a class=\"css-yywogo\" href=\"https:\/\/www.instagram.com\/reel\/Cxhg8Antbn4\/?igsh=anAyMzMzNGpuOHdw\" title=\"\" rel=\"noopener\" target=\"_blank\">posted videos<\/a> of themselves pouring hot water into drip coffee bags placed on iron cups before savoring the steaming drink in a log trench.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Standing near an artillery position last year, a junior Ukrainian sergeant, Maksim \u2014 who did not give his family name as per military rules \u2014 was boiling water in a small white kettle, a bag of Mad Heads ground coffee at his side. His unit had just fired an Australian-manufactured howitzer at Russian targets on the southern front, and he was in the mood for a good cup of coffee.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">For five straight minutes he discussed the degree of water mineralization needed to achieve the perfect brew, the quality of the single-origin beans that make it \u201ctaste like honey-alcohol-banana coffee\u201d and how the drink should be sipped to \u201cperceive more flavors.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Maksim, whose call sign is Stayer, said his fellow soldiers had found the Mad Heads coffee \u201cdelicious and asked where I got it.\u201d<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cI said, \u2018Guys, it\u2019s the 21st century. Let\u2019s eat properly, even if we\u2019re in the military.\u2019\u201d<\/p>\n<p class=\"css-798hid etfikam0\">Michael Schwirtz<!-- --> contributed reporting.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><a href=\"https:\/\/www.nytimes.com\/2024\/04\/12\/world\/europe\/kyiv-ukraine-coffee-culture.html\" target=\"_blank\" rel=\"noopener nofollow\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Russian tanks first rolled into Ukraine more than two years ago, Artem Vradii was sure his business was bound to suffer.<br \/><button class=\"read-more\"><a href=\"https:\/\/newssprinters.com\/index.php\/world\/war-or-no-war-ukrainians-arent-giving-up-their-coffee\/12\/04\/2024\/\">Read More &rsaquo;<\/a><\/button><\/p>\n","protected":false},"author":1,"featured_media":26396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/posts\/26394"}],"collection":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/comments?post=26394"}],"version-history":[{"count":0,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/posts\/26394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/media\/26396"}],"wp:attachment":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/media?parent=26394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/categories?post=26394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/tags?post=26394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}