{"id":26435,"date":"2024-04-13T01:35:46","date_gmt":"2024-04-13T05:35:46","guid":{"rendered":"https:\/\/newssprinters.com\/index.php\/world\/a-perpetual-bridesmaid-gets-the-crown-and-germany-mostly-likes-the-look\/13\/04\/2024\/"},"modified":"2024-04-13T01:35:46","modified_gmt":"2024-04-13T05:35:46","slug":"a-perpetual-bridesmaid-gets-the-crown-and-germany-mostly-likes-the-look","status":"publish","type":"post","link":"https:\/\/newssprinters.com\/index.php\/world\/a-perpetual-bridesmaid-gets-the-crown-and-germany-mostly-likes-the-look\/13\/04\/2024\/","title":{"rendered":"A Perpetual Bridesmaid Gets the Crown, and Germany (Mostly) Likes the Look"},"content":{"rendered":"<p>\n<\/p>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Executives at Bayer Leverkusen, the longstanding but habitually middleweight German soccer team, have been fielding the messages since at least February. Some were delivered in person, a quiet blessing after yet another victory. Others came via WhatsApp, unsolicited and unexpected notes from peers and acquaintances and, to their occasional surprise, traditional foes.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Soccer, after all, is fiercely tribal. Rivals do not easily offer one another encouragement or congratulations. But as the German league season gathered pace, plenty wanted to laud Leverkusen\u2019s impending achievement: It was, with each victory, getting closer and closer to being crowned national champion for the first time.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">And, that meant \u2014 just as importantly \u2014 that Bayern Munich was not.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Leverkusen will, this weekend, surge over the line and end a run of Bayern championships that stretches back more than a decade. At least it should: All Leverkusen requires to seal the title is a single victory, which could come as soon as its game against Werder Bremen on Sunday, or for Bayern to lose.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">The triumph has been a long time coming, in one sense; the club was founded 120 years ago, in 1904, before the city of Leverkusen technically existed. But in another sense it has arrived more swiftly than anyone anticipated.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Six months ago, the team\u2019s charismatic coach, Xabi Alonso, 42, said he would countenance the idea that his side might win the championship only if it was still in contention in April. As it is, it might claim the title so early that it cannot celebrate it properly: The season is still in full swing, and Leverkusen has at least two more trophies to chase.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Whenever the title comes, the club will hold a low-key postgame party for the players and their families at its stadium, the BayArena. But it will not hold the traditional parade \u2014 at which its fans will have the chance to salute the players \u2014 until May 26, the day after the country\u2019s other major domestic competition, the German cup, concludes. (Leverkusen is favored to win that one, too.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Organizing that celebration has been something of a challenge: Leverkusen, a small city sandwiched between Cologne and D\u00fcsseldorf, does not possess a civic building with a ceremonial balcony big enough to allow the team to greet its fans. (The club has said it has several options in mind, though nothing has been decided.)<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cWe will adorn our city in black and red wherever we can,\u201d the city\u2019s mayor, Uwe Richrath, said in a statement.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">It is not a problem the club \u2014 or the city authorities \u2014 has had to face before. Bayer Leverkusen, founded more than a century ago as a sporting outlet for workers at the nearby Bayer chemical plant, has won only two major honors in its long history. The most recent was in 1993.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Instead, Leverkusen has become almost synonymous with agonizing defeat. In 2002, the club picked up the Anglicized nickname \u201cNeverkusen\u201d after missing out on the league title, the German cup and the Champions League, Europe\u2019s marquee soccer competition, at the last hurdle. That reputation is so deeply scoured into the club\u2019s soul that Bayer Leverkusen has patented the German equivalent, Vizekusen.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Alonso\u2019s team will, over the next few weeks, exorcise those ghosts in fairly spectacular fashion. His team has yet to lose a game this season, and it can still end the campaign with more major honors (three) than it has in its entire history.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">That achievement carries a significance that will extend some way beyond its hometown.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The ritual dominance in recent years of Bayern Munich, the country\u2019s biggest and by far richest club, had become a source of considerable concern \u2014 <a class=\"css-yywogo\" href=\"https:\/\/www.nytimes.com\/2022\/04\/22\/sports\/soccer\/bayern-dortmund-bundesliga.html\" title=\"\" target=\"_blank\" rel=\"noopener nofollow\">both to German fans and the league itself<\/a> \u2014 as the annual chase to win the league, the Bundesliga, has begun to seem stale and predictable.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">As the many messages that have poured in to Bayer Leverkusen attest, there is no little relief within German soccer at the prospect of a changing of the guard, even if it proves temporary.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">\u201cI can say absolutely that it is great for the Bundesliga,\u201d said Peer Naubert, the chief marketing officer for Bundesliga International, the organization that promotes German soccer abroad. \u201cHaving the same champion for 11 years in a row did not have a negative impact, but it did not have a positive one, either.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Bayer Leverkusen\u2019s success has allowed the Bundesliga to tell a different story to its international audience. At least part of that can be attributed to Alonso himself: It is striking, for example, how much of Leverkusen\u2019s social media output features its coach, a beloved former player for Liverpool, Real Madrid and Bayern, three of the world\u2019s most popular clubs.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But the league as a whole has seen concrete benefits, too, Mr. Naubert said. \u201cIn terms of awareness, interest and the number of avid fans,\u201d he said, citing a metric the Bundesliga uses to describe viewers who tune in regularly, \u201cwe have seen a significant increase.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Many more people are watching Leverkusen\u2019s games than in the past, he said, but more people are also tuning in for other teams, too. There has been a corresponding rise in the league\u2019s social media imprint. \u201cThere is some freshness, I think,\u201d Mr. Naubert said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">The reaction among fans has been nuanced. It would be stretching it to suggest that Germany is rapturous at the prospect of Leverkusen\u2019s winning the championship. Fans are too loyal to their own clubs, and German soccer too regionalized, for that. The club also lacks the wide diaspora that rivals like Bayern or Borussia Dortmund have, and so does not intrude on the national consciousness quite so much as others.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Leverkusen also occupies a somewhat uneasy position within German soccer\u2019s firmament. As an offshoot of the corporate behemoth Bayer, it is one of a handful of exceptions to the cherished German model: the so-called 50+1 rule, in which fans are required to be the majority owners of their clubs. It is a longstanding exception, but it is still an exception.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">That status means Leverkusen is \u201ckind of the original sin,\u201d said Dario Minden, a spokesman for Unsere Kurve, a group representing Germany\u2019s organized fans. It is that corporate backing, in his view, that has enabled the club to weather the financial impact of the coronavirus pandemic better than other teams.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">\u201cThe important thing to see is that the only one to break Bayern\u2019s dominance was a construct of a giant pharmaceutical company,\u201d Mr. Minden said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">But Leverkusen\u2019s prominence is not a balm for the financial imbalance that has allowed Bayern to win the championship every year since 2012, he said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Even the fact that Leverkusen is confident it can build on its success \u2014 Alonso has turned down approaches from both Liverpool and Bayern to remain as coach next year, and the team expects to retain its star player, Florian Wirtz \u2014 is not evidence of a new, more equitable dawn for rivals around the league.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">As an Eintracht Frankfurt fan, Mr. Minden admitted, he takes no joy in any team other than his own winning the championship. \u201cAlthough maybe that is because I am a bad person,\u201d he said.<\/p>\n<p class=\"css-at9mc1 evys1bk0\">Still, one aspect of the championship has provided him some solace. \u201cWe have this nice word,\u201d he said. \u201cSchadenfreude.\u201d<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<div>\n<div class=\"css-53u6y8\">\n<p class=\"css-at9mc1 evys1bk0\">Like much of Germany, Mr. Minden may not be actively celebrating Leverkusen\u2019s impending victory. He can, though, take just a little pleasure in the fact that it means Bayern Munich, after 11 long years, will again get to experience what it means to finish second.<\/p>\n<\/div>\n<aside class=\"css-ew4tgv\" aria-label=\"companion column\"\/><\/div>\n<p><a href=\"https:\/\/www.nytimes.com\/2024\/04\/13\/world\/europe\/bayer-leverkuson-bayern-munich-bundesliga.html\" target=\"_blank\" rel=\"noopener nofollow\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executives at Bayer Leverkusen, the longstanding but habitually middleweight German soccer team, have been fielding the messages since at least February. Some<br \/><button class=\"read-more\"><a href=\"https:\/\/newssprinters.com\/index.php\/world\/a-perpetual-bridesmaid-gets-the-crown-and-germany-mostly-likes-the-look\/13\/04\/2024\/\">Read More &rsaquo;<\/a><\/button><\/p>\n","protected":false},"author":1,"featured_media":26437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/posts\/26435"}],"collection":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/comments?post=26435"}],"version-history":[{"count":0,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/posts\/26435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/media\/26437"}],"wp:attachment":[{"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/media?parent=26435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/categories?post=26435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newssprinters.com\/index.php\/wp-json\/wp\/v2\/tags?post=26435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}