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Joining the ranks of the screen goddess Brigitte Bardot and the Eiffel Tower, another French treasure is being celebrated with its own postage stamp: the baguette.<\/p>\n
And this one is scratch-and-sniff.<\/p>\n
The latest showcasing of French cultural heritage as Paris prepares to host millions of visitors for the Summer Olympics and Paralympics, the new stamp features a cartoon image of a baguette wrapped in a tricolor ribbon.<\/p>\n
It was unveiled by France\u2019s postal service on Thursday \u2014 May 16, the feast day of Saint Honor\u00e9, the patron saint of bakers.<\/p>\n
\u201cThe baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture,\u201d the usually not-flashy postal service raved in its description<\/a> of its new offering.<\/p>\n<\/div>\n<\/div>\n The stamp, which is intended to be used for international letters of up to 20 grams, or about 7 ounces, was released for sale at post offices and kiosks throughout the republic on Friday, with an initial print run of 594,000 and a price tag of 1.96 euros, or $2.14, each.<\/p>\n Thanks to scratch-and-sniff technology, it will also transport \u201cbakery fragrances\u201d to those lucky enough to receive a letter from France.<\/p>\n The baguette is one of the most talked-about breads in the world, and certainly the most popular in its native France: Six billion baguettes are made every year, according to the postal service.<\/p>\n The culinary treat has also drawn international accolades, including being added to the UNESCO World Cultural Heritage List in 2022<\/a>. At the time, a gushing President Emmanuel Macron called the baguette \u2014 made with just four ingredients: flour, water, salt and yeast \u2014 \u201cthe spirit of French know-how.\u201d<\/p>\n And this month, bakers in Suresnes, a Paris suburb, baked a 461-foot baguette<\/a> in front of judges from Guinness World Records, breaking a record held by Italy since 2019<\/a>.<\/p>\n<\/div>\n<\/div>\n