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INEOS Automotive has launched its Grenadier SUV in China.<\/p>\n
The Grenadier\u2019s arrival in China follows the introduction of INEOS Automotive in over 40 countries worldwide \u2013 including in Mexico last week.<\/p>\n
From launch, the Grenadier will initially be available from four retail sites. Stores in Beijing and Chengdu are already open, with sites in Shanghai and Guangzhou opening within the next four weeks. As well as a full brand and retail experience, these sites will also provide customers with aftersales support.<\/p>\n
\u201cOver the past 18 months, the Grenadier has been met with an incredibly positive response from every market we\u2019ve launched in, so we\u2019re thrilled to now bring it to China,\u201d says Lynn Calder, CEO of INEOS Automotive. \u201cIn a market bursting with new homegrown EVs and driverless vehicles, we\u2019re introducing something very different, very eye-catching, counter to the prevailing trend. We spent a long time planning this launch and have been working with a strong team locally, so that we can hit the ground running. China has such huge potential to become one of our top sales markets and I see this as a very exciting step.\u201d<\/p>\n
INEOS Automotive said it has spent two years planning the Grenadier\u2019s introduction to China, including establishing a national sales company and recruiting a team to work with local retail partners to \u2018build solid foundations ahead of the start of sales\u2019.<\/p>\n
Having established businesses in other key regions \u2013 the UK, North America, South Africa, Australia and Europe \u2013 INEOS Automotive\u2019s subsidiary business in China is its first in Asia, representing a significant new addition to its global sales footprint.<\/p>\n
“INEOS Grenadier launches in China” was originally created and published by Just Auto<\/a>, a GlobalData owned brand.<\/p>\n \u00a0<\/p>\n
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