{"id":36755,"date":"2024-10-02T02:46:55","date_gmt":"2024-10-02T06:46:55","guid":{"rendered":"https:\/\/newssprinters.com\/index.php\/world\/mexicos-sheinbaum-will-keep-doing-mananera-briefings-though-her-style-is-unlike-her-predecessors\/02\/10\/2024\/"},"modified":"2024-10-02T02:46:55","modified_gmt":"2024-10-02T06:46:55","slug":"mexicos-sheinbaum-will-keep-doing-mananera-briefings-though-her-style-is-unlike-her-predecessors","status":"publish","type":"post","link":"https:\/\/newssprinters.com\/index.php\/world\/mexicos-sheinbaum-will-keep-doing-mananera-briefings-though-her-style-is-unlike-her-predecessors\/02\/10\/2024\/","title":{"rendered":"Mexico’s Sheinbaum will keep doing ma\u00f1anera briefings, though her style is unlike her predecessor’s"},"content":{"rendered":"

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MEXICO CITY (AP) \u2014 Mexico’s new President, Claudia Sheinbaum<\/a>, will start her day Wednesday much like her political mentor, ex-President Andr\u00e9s Manuel L\u00f3pez Obrador<\/a>, began most of his: with an early morning press briefing from the National Palace.<\/p>\n

How the briefings, known in Mexico as ma\u00f1aneras, will pan out remains to be seen. Under L\u00f3pez Obrador, they were marathon affairs, featuring folksy dialogue, verbal jousting with the press and, frequently, long history lessons from the charismatic and indefatigable L\u00f3pez Obrador. His oratorial skills turned his briefings into a powerful political weapon<\/a>.<\/p>\n

Analysts agree that Sheinbaum will try to create her own personal brand, but she will inevitably be compared to the man who set the standard.<\/p>\n

It\u2019s no surprise Sheinbaum decided to continue the successful formula of her mentor \u2014 she has promised to continue virtually everything he did. She will hope to set the press’ daily agenda just as L\u00f3pez Obrador did throughout his presidency.<\/p>\n

After her June 2 election victory<\/a>, the former Mexico City mayor began holding midday press conferences that concluded within half an hour. Sheinbaum would open with announcements and then take questions from journalists.<\/p>\n

She has not shared details of how her ma\u00f1aneras will be, but the expectation is for something abbreviated and more suited to her data-focused personality.<\/p>\n

During his presidency, which concluded Monday<\/a>, the 70-year-old L\u00f3pez Obrador held daily conferences Monday through Friday. The briefings lasted between two and three hours, then he would take questions from journalists, many of them pro-government. He also used the platform to frequently bash critical media and his adversaries.<\/p>\n

That’s how he achieved the strategic objective of \u201cwinning the battle for control of reality,\u201d said communication consultant Luis Antonio Espino in his book, \u201cL\u00f3pez Obrador: The Power of Populist Discourse.\u201d<\/p>\n

But Sheinbaum, a 62-year-old scientist-turned-politician<\/a>, has another style.<\/p>\n

\u201cAs a communicator she\u2019s different,\u201d said Roy Campos, president of the polling company Consulta-Mitofsky. He said Sheinbaum has a \u201cspare\u201d speaking style. She transmits an image of \u201ca university professor who tries to demonstrate seriousness and truth through science,” he added.<\/p>\n

That’s a far cry from the folksy L\u00f3pez Obrador. The former president would speak for hours, with lots of colloquial language, and he enjoyed publicly confronting his adversaries. According to Espino, the charismatic former president used his speeches to create \u201cemotional bonds to achieve his true goal.”<\/p>\n

Through his powerful speeches, L\u00f3pez Obrador managed to leave office with an approval rating still above 60%. His legacy makes him one of Mexico\u2019s most popular presidents in recent history.<\/p>\n

Now the question arises as to whether Sheinbaum will be able to capture the attention and win the empathy that L\u00f3pez Obrador consolidated during his six-year term.<\/p>\n

Campos said it all depends on how she will come across in front of the cameras.<\/p>\n

\u201cShe will try to create that empathy that L\u00f3pez Obrador created,\u201d he said. \u201cWe\u2019re going to see if this daily presence will give her control of the press agenda or popularity.\u201d<\/p>\n<\/div>\n

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MEXICO CITY (AP) — Mexico’s new President, Claudia Sheinbaum, will start her day Wednesday much like her political mentor, ex-President Andrés Manuel