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In southeastern Brazil, bovine beauty pageants help determine the most genetically desirable cows in the world \u2014 and these “supercows” are changing the meat farming industry as we know it.<\/p>\n
As The Economist<\/em> reports<\/a>, the drapey-necked “zebu” cows who compete in Brazil’s ExpoZebu gala originally hailed from India, but have\u00a0taken over in the South American country since the 19th century \u2014 initially thanks to a natural resistance<\/a> to heat and parasites that European breeds lacked, and later thanks to genetic modification and cloning<\/a>.<\/p>\n In Brazil’s Minas Gerais, cattle farming took the region from poverty to plenty \u2014 and zebu, which now make up some 80 percent of the more than 230 million-strong cow population of the country, are the king of the crop.<\/p>\n Thanks to genetic modification programs from the 1970s onwards, both the plants that these “supercows” eat and the cattle themselves have made them all the stronger. In the 1990s, when animal breeding programs really began to take hold in Brazil, zebu began to quite literally get larger \u2014 and the average weight of one has ballooned by 16 percent since 1997, The Economist<\/em> notes.<\/p>\n At these pageants, buyers flock from all over the world not to purchase individual cows, but to get access to their genes \u2014 though the richest of the ranchers are able to bid on shares of each.<\/p>\n The value of these elite zebu can balloon into the millions \u2014 last year, a female named Viatina-19 FIV Mara Mov\u00e9is became the most valuable cow in the world<\/a> at $4 million, and she has a team of vets and even an armed bodyguard to make sure she stays safe and healthy.<\/p>\n Cows like Viatina-19 have three owners, each given the right to harvest their eggs for four months out of the year and sell them to breeders who, down the line, will license those genes to farmers looking to sell the meat. Unsurprisingly, prize-winning zebu are also cloned to ensure their genetic lines remain intact.<\/p>\n Notably, the bovine heartiness of these zebu gene-hacking endeavors has opened the door not only to greater access to cow meat, but also to safer supplies as well.<\/p>\n The World Organization for Animal Health, for instance, is slated to declare Brazil free of foot-and-mouth disease<\/a>,\u00a0The Economist<\/em> reports \u2014 a boon for Brazil, but also for food safety and sanitation around the world, too.<\/p>\n More on future meat: <\/strong>FDA Approves Gene-Hacked CRISPR Pigs for Human Consumption<\/em><\/a><\/p>\n<\/div>\nPageant Queens<\/h2>\n