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China\u2019s Pop Mart says it is rolling out a mini version of its popular Labubu plush toys this month, along with a new long-fur version of the toothy little monster.<\/p>\n
The Labubu, by artist and illustrator Kasing Lung, first appeared with pointed ears and pointy teeth, in three picture books inspired by Nordic mythology in 2015.<\/p>\n
In 2019 Lung struck a deal with Pop Mart, a company that caters to toy connoisseurs and influencers, to sell Labubu<\/a> figurines. But it wasn\u2019t until Pop Mart started selling Labubu plush toys on key rings in 2023 that the toothy monsters suddenly seemed to be everywhere.<\/p>\n Pop Mart said Friday that the mini-sized Labubu vinyl plush pendant, which is part of The Monsters Pin For Love series, will be available in various colors corresponding to letters of the alphabet. They will cost $22.99 each.<\/p>\n The series also includes 30 letter pendant blind boxes, each with a unique pattern and Monsters charm. They will be priced at $18.99 a piece.<\/p>\n In addition, Pop Mart is launching the Rock the Universe vinyl plush doll, which is part of The Monsters Big Into Energy Series. The plush, which will have a pearl-and-alloy heart necklace, will be the first of the Monsters to have long fur and uses a specialized dyeing technique that ensures no two figures are exactly alike. The dolls will cost $114.99 each.<\/p>\n All of the new products will be available starting Aug. 29 on Pop Mart’s website either for in-store pickup or shipping. They will also be available on the company’s app and its official TikTok accounts.<\/p>\n