The party, led by MK Avi Maoz since its founding in 2019, opposes homosexuality, the LGBTQ community in general, and pushes for expanding Jewish settlements in the West Bank.
The far-right Noam Party on Wednesday launched its campaign ahead of the upcoming elections, rebranding itself as “Noam for Israel,” and calling for new alliances aimed at strengthening the right-wing bloc.
MK Avi Maoz has been the leader of the ultra-conservative Noam party since its establishment in 2019. The party opposes homosexuality, the LGBTQ community in general, and pushes for expanding Jewish settlements in the West Bank.
Maoz ran jointly with the Religious Zionist Party in the 2022 elections and then split off from the technical bloc. Maoz left the coalition in 2025 and is the sole representative of the Noam Party in the Knesset.
The party stated that the reason for changing the name from Noam to Noam for Israel was made following in-depth surveys and political alliance efforts, and “stems from an approach aimed at expanding its activities to the broader Israeli public.”
According to the party, the move is intended to place political connections and alliances at the center and offer a political home to broader groups.
NOAM CHAIRMAN Avi Maoz at the Knesset: Great concern. (credit: OLIVIER FITOUSSI/FLASH90)
The target groups listed by the party included traditional, religious, haredi (ultra-Orthodox) and other right-wing voters “who are disappointed with existing parties and are seeking a national and values-based framework that preserves the Jewish identity of the state.”
Judicial reform as the top priority
The party stated that one of its main goals was to ensure the passage of a contentious judicial reform in the country.
Participants at the campaign launch included Maoz and the party’s Knesset candidates: former Kiryat Arba Council head Eliyahu Libman, and Beersheba Deputy Mayor Shimon Tubul.
Tubul was reportedly indicted on Tuesday on charges of assaulting two gas station employees for playing Arabic music.
Maoz said at the launch of the campaign that “according to all commentators and polls, in order for the right-wing bloc to win, another right-wing party needs to be established.”
‘Majority for the right among the people’
“It is no secret that there is a majority for the right among the people, but not among voters. “
“Unfortunately, there are many who are disappointed with the existing parties, and we will provide them with a safe political home that remains loyal to the values of Israel’s religious and right-wing camp,” Maoz added.
In an interview with The Jerusalem Post in May, Maoz said that he was seeking to be education minister in the next government. He also said that he would not rule out alliances and was considering his options at the time.
General elections are set to take place on October 27.